Top 5 Books and Reference Apps on Android in Kenya, Q2 2024

During the second quarter of 2024, the top Books and Reference apps on the Android platform in Kenya presented an interesting mix of trends in downloads, revenue, and active user metrics. Here’s a closer look at their performance, based on data from Sensor Tower.

GoodNovel - Web Novel, Fiction exhibited a notable increase in weekly revenue, peaking at approximately $1.5K by the end of April before experiencing fluctuations, concluding the quarter at around $731. Weekly downloads saw a significant spike in late May, reaching 2.4K, while weekly active users fluctuated around the 11K mark, peaking at 11.8K mid-quarter.

MegaNovel: Fictions & Webnovel experienced a steady decline in weekly downloads, starting at 1.1K in early April and dropping to 327 by the end of June. Revenue followed a similar downward trend, peaking at $641 mid-April and ending the quarter at $340. Active users showed a slight recovery toward the end of the quarter, rising to 2.1K.

Webfic - Fantastic Reading showed a varied performance with revenue peaking at $507 in mid-May and ending at $412. Downloads were inconsistent, starting at 994 in early April, dropping significantly, and then recovering to 296 by the end of June. Active users also fluctuated, peaking at 3.7K at the beginning of the quarter and ending at 2.3K.

Audible: Audio Entertainment maintained a relatively stable weekly revenue, averaging around $400 throughout the quarter. Downloads showed minor fluctuations, peaking at 241 in late April, while active users remained stable, averaging around 700.

Joyread saw its highest weekly revenue of $451 in mid-April, followed by a decline to $213 by the end of June. Downloads were relatively low, peaking at 457 in early April and then stabilizing around 160-170. Active users peaked at 1K in early April before settling around 600-700 towards the end of the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.